Now That I Run My Own Small Business, Should I Bring In a Coach?

Congratulations! You’ve made the leap from employee to small business owner. Now you’re the one in charge of your own destiny and the one who decides what gets done — as well as when and how.

One thing you may notice as you make this transition is that business moves a lot faster than it used to, and it can be a race to keep up with the latest innovations; not just in technology, which are important, but also in human resources, management, and sales and marketing.

You don’t necessarily need a business coach to bring these items to your table if you have the time and the ability to stay on top of developing trends and keep yourself informed about business strategies that will benefit you and your company.

A bigger reason to consider a coach is that without one, you are responsible only to yourself. By bringing someone in, you’re involving another person in your own accountability when he or she starts tracking how you’re faring with goals and milestones, where your weak spots are, and which habits could use some tweaking.

Having a business coach in your corner gives you an advocate — as well as someone who encourages you to get out of your own way. A coach forces you to think of your business in ways you wouldn’t necessarily be able to on your own.

You can work one-on-one with a business coach in person, or you can work by phone, which opens up the possibilities of who you hire (many coaches will do an initial consult to check the fit for free). You want to find one who understands you and what you’re trying to do, but who is also willing to tell it like it is. A “yes” man or woman in this situation isn’t someone who will serve you well.

The coach doesn’t need to come from the business you’re in. Often an outsider with business expertise can offer creative, out-of-the-box thinking unavailable to you simply because you’re in the trenches every day.

And whether you talk once a week or once a month, it’s all about you — your challenges, your goals, your opportunities. In a way, it’s business therapy, and it forces you to take the time to focus on your business and make it the best it can be. A coaching relationship is always aligned around success, so your coach is going to be looking out for you in all the best possible ways.

Particularly if you are a solopreneur or in a micro business, a business coach can be a valuable sounding board. Wondering how that meeting went? Not sure if you made the right decision around your next initiative? Thinking about adding a new product to your line? Having an expert who is vested in your success and free of judgment can be a valuable tool as you grow and expand your toolkit — alongside your business.

If you need legal help, don’t hesitate to contact me at the Law Office of E.C. Lewis, P.C., home of your Denver Business Attorney. Phone: 720-258-6647. Email:

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Elizabeth Lewis provides the following real estate law services to small and medium sized business owners in Denver and throughout Colorado:

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