Be a Customer of Your Own Business

Be a Customer of Your Own Business

Two years ago, a study found that 81% of consumers perform research online before making a major purchase. That figure rose 20% from the previous year, and has likely continued to rise.

More and more people take a look online before even visiting a business. They want to be sure that they have what they are looking for, that the prices are reasonable, that the service is friendly, and ultimately that they are not wasting their time. This can be more nuanced depending on the type of business of course. For example, if you have a restaurant or bar, then people probably look online for your menu, prices, and maybe some reviews or photos of the place took get a better idea of the atmosphere. I know I do. These themes can still apply if you are selling goods from a home-based business or performing digital services too. Are your products or services of good quality? Do you have good customer service? What is the overall experience like?

For answers to all of these questions, people look online. So if you are trying to see what is going on in the minds of your potential customers, you should trying being a customer of your own business. Google your business name or some keywords a customer might use (preferably in a different web browser or at least signed out of any profiles you use and with all of your temporary internet data like cookies and history cleared—this way your results are less likely to be tainted by your own usage) and see what comes up. Is your website at the top? If it is that’s great, and you can move on to looking at your homepage. Is the key information someone needs readily available like phone number, location, a summary of what you do, etc.? Try to be critical, and this can open up areas that you can improve for your website or Search Engine Optimization (SEO).

Beyond your own website in the Google search results, what else do you see? Are there Google Reviews for your business? Did Yelp or another review website show up? What about social media pages for your business like Facebook, Twitter, or Instagram? It’s important that you regularly take a look at what a new potential customer might see when searching for your business or others like yours.

Look and see if there are bad reviews out there, if your social media pages or website’s blog haven’t been updated for a while, or if there are other red flags concerning your business. These issues can make potential customers second-guess trying your business or even scare them away entirely. These insights can offer you key items available for enhancing your business’ online presence and marketing message to be sure that customers are having the kind of experience you want them to have.

If you’ve done all these things and are satisfied with the message and experience that your business is offering to the public online, then maybe it is time to start getting more feedback from clients. Try talking with regular customers or implementing a survey to see what people think your business could do better.

If you need legal advice on making a change to your business, or are ready to start a new business of your own, then don’t hesitate to reach out and contact the Law Office of E.C. Lewis, P.C., home of your Denver Business Attorney, Elizabeth Lewis, at 720-258-6647 or email her at

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Real Estate Services for Business Owners

Elizabeth Lewis provides the following real estate law services to small and medium sized business owners in Denver and throughout Colorado:

  • Commercial real estate purchases
  • Legal review of commercial real estate leases
  • Protecting your assets

Another Twitter lawsuit

Several weeks ago, I talked to people about the Chicago Twitter defamation case. Monday, another case regarding defamation surfaced. This time, it involved celebrity Courtney Love and a dispute with a designer. The designer accuses Courtney Love of using twitter and her website to defame her. Among the accusations are that Courtney Love used these mediums to allege she was a drug addict, a prostitute, and some other words that I don’t want to publish on my blog.

According to the San Francisco Chronicle, Courtney Love’s attorney has stated “It is important that this cherished right not be marginalized when speech is communicated via the Internet. Ms. Cobain (Love) enjoys using Twitter and expressing her views … to her fans and those who are interested in following what she has to say.”

Although most of my readers (I think) aren’t famous, the question still arises – what is safe and what isn’t safe to say on my blog or website. Unfortunately, this really depends on who you are and what you do. For instance, if I was an advising an accountant, I would say that you need to be careful about what tax advice you give (along with thousands of other things). I would advise a teenager to be careful about posting explicit information or pictures about another teen (in addition to a thousand other things). For pretty much everyone, I would say to be careful posting anything untrue about anyone or something that you wouldn’t want said about yourself.

Just like with any other media, if you say something that is an outright lie (i.e. Elizabeth Lewis is a terrible artist, because, come on guys, I can actually draw, paint, and take photographs!), you can face defamation charges. So, for instance, if in the case described above, the person isn’t actually a drug user or prostitute but the information was posted to cause people to stop using her, there could be a problem. However, on the other hand, if the person is a drug addict and prostitute, it would be hard to argue defamation.

In order to make sure either you, or your company, is safe from law suits, it is always good to have someone familiar with online law to review what you are posting online. For instance, I review companies’ communication policies to ensure that anything said online or offline about the company or its clients isn’t going to cause the company problems. I also review companies’ websites and literature to ensure it is okay to print. So whether it is in print or online, if you are going to be printing something, make sure you are in compliance with defamation, advertising, and any other laws that may apply!

In housing news…

So two exciting things happened in housing news recently. First, as reported on several media sites, a twitter user is being sued for defamation for tweeting that her apartment was moldy. Her landlord is stating that the apartment was not moldy and that the remark is causing him loss of business. Due to this, he is asking for damages that he has sustained.

This case shows a couple of things. First, just like with any other media, you have to make sure what you say is true. To purposely lie about a person or business can cause problems if it is found to affect their earning income or cause trauma to them. Second, this case may help determine what level of proof you need when you tweet something. If it is found that there is mold in her apartment, it may be harder for the landlord to get any money.

I’ll keep you updated as the case progresses – watch for more fun with the twitterville to come!

On a second note, our offices moved this weekend. Most people can’t say they are working in a place on the historic register. Now that we are at the D&F Clock Tower on 16th Street Mall, I can! Yes, the space is as small as it looks but for a small firm it will be great. I look forward to meeting with my clients at this great new location (and if I am lucky, watching the New Year fireworks from it)! The main site will be updated soon with the new address and pictures!