How to Startup, Popup, and Get a Leg Up in Retail

How to Startup, Popup, and Get a Leg Up in Retail

Despite the closings and bankruptcies of long-established stores and corporations over the past few years, Denver continues to attract national and international retailers. Big names like IKEA, Uniqlo, H&M, Whole Foods, Trader Joe’s, and Alamo Drafthouse Cinema have moved in, creating an even tighter real estate market for new or expanding businesses hoping to enter the city’s thriving retail market.

While you may not be looking for a huge warehouse to set up your small retail store, you would certainly benefit from being a part of the larger scene. If you are not already an established brand, then a startup business may be a great option for you. If you want to expand, then a popup shop may be a great alternative to a traditional storefront. Just as online consumerism has changed the landscape of commerce, startups and popups are transforming traditional retail.

Small Business Attorney E.C. Lewis, P.C. can help with every aspect of starting or expanding your retail store, from contract review and creation to daily business operations. This post will explore these types of stores and what they can do for your retail store.

What Constitutes a Startup?

One definition of a startup company is a fast-growing small business that aims to meet a marketplace need by developing a viable business model around an innovative product, service, process, or platform. Startups typically enter the market quickly by finding new or less costly ways of operating, e.g. food trucks, booth rentals, and popup shops. This model creates experiences that draw customers to a social scene, which is very appealing to Denver’s growing millennial population.

While e-commerce continues to push retail to evolve, there is a trend in today’s retail concept, going from online only to actual establishments. This movement from click to brick can be seen with Fabletics, Omaha Steaks, and Amazon whose newest offering is grocery delivery. With an increasingly innovative retail atmosphere, Denver’s hottest districts – Larimer Square, Union Station, Dairy Block, Denver Central Market, and more – are responding with more unique and versatile spaces.

No longer exclusively associated with techie communal space working, tennis table playing employees, startup businesses have many determinants. Years in business, annual revenue, and number of employees are just some of the ways people measure whether a small business is a startup or not. So, what if you have successfully started a startup and want to expand? A Forbes article points out that the key attribute of a startup is its ability to grow and scale very quickly. And, one way to do this is by opening a popup location.

What are the Benefits of a Popup Shop?

Popup shops are a great way for a fledgling or expanding business to enter the market. These types of stores require less capital investment to introduce or test a new product or service, and they provide instant customer feedback. A Shopify article describes a popup shop as a short-term retail event that creates a frenzy with its “get it before it’s gone” message. The temporary nature of this type of store enables you to plan around an occasion or a holiday that may suit what you are selling perfectly. You can also go to your customers by choosing the district, kiosk, or gallery space where your product or service matches the personality of the neighborhood.

After you have vacated the popup location, the idea is that customers will remember your product or service and follow you. This is a fantastic segue to having an omnichannel presence – you entice your prospective customers with an in-store experience, then lead them to your other location(s), website, and social media accounts where they can find you and become loyal customers.

Like setting up an actual, more permanent retail store, you must consider many factors when planning for your popup location. Rent, utilities, insurance, Internet, point of sale (POS), furniture, repairs, inventory, displays, marketing, duration are some of these considerations. A small business attorney can help you with choosing the right location and entity, reviewing and drafting contracts, keeping compliant with taxes and licensing, and expanding your retail store.

If you need help with your retail store, contact me, Elizabeth Lewis, at the Law Office of E.C. Lewis, P.C., home of your Denver Small Business Attorney. Phone: 720-258-6647. Email: elizabeth.lewis@eclewis.com

Contact Us Today

Law Office of E.C. Lewis, P.C.
Your Denver Business Attorney
501 S. Cherry St., Suite 1100
Denver, CO 80264
720-258-6647
Elizabeth.Lewis@eclewis.com

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Join Elizabeth Lewis at a Free Seminar on Legal Issues at Denver Startup Week!

Join Elizabeth Lewis at a Free Seminar on Legal Issues at Denver Startup Week!

Join Elizabeth Lewis at Denver Startup Week!

Are you going to Denver Startup Week? If so, make sure to join me and an awesome panel as we discuss legal issues for start ups. Information is as follows:

Legal Roadmap for Startups
Monday 9/25/17 12:00pm—2:00pm
WeWork Union Station 1550 Wewatta St.
This session about business basics is for new, small, or expanding businesses. With a panel of startup lawyers, topics include corporate structure, vesting and related documents, contracts, intellectual property, and confidential information that every founder should be aware of when starting or growing a business. In addition to me, Tricia Meyer of Meyer Law and Jeffrey Schell of Rocky Mountain Patent will also be on the panel.

If you can’t make it to my panel, make sure to make it to other events. Denver Startup Week is a massive – FREE – summit unmatched in size and caliber, Denver Startup Week (DSW) celebrates entrepreneurial energy, innovation, and connection. Each day offers premium sessions in tech, design, DIY-making, marketing, and leadership, presented by experts and distinguished guests from the local community. The mission of Denver Startup Week is “to foster an environment where every member of a team, in every industry, can come to learn, grow, and prepare for their next challenge.”

Reflecting the rich diversity of Denver’s startup community, the summit incorporates useful and meaningful programming to spark ideas and solutions for improving skills, product, process, approach, or project. Each year, DSW adds more to its impressive roster, which includes several different tracks, clusters, expos, socials, and tours throughout the week.

Tracks Offer Business Advice by Team Member

Tracks cover functional roles within a startup team and give valuable insights for your career and success. For example, if you are a founder, you may want to check out a session from the Founder Track:

Session Sample – Founder Track

Legal Roadmap for Startups
Monday 9/25/17 12:00pm—2:00pm

WeWork Union Station 1550 Wewatta St.

This session about business basics is for new, small, or expanding businesses. With a panel of startup lawyers, moderated by Tricia Meyer of Meyer Law, topics include corporate structure, vesting and related documents, contracts, intellectual property, and confidential information that every founder should be aware of when starting or growing a business. Panelists include Elizabeth Lewis of the Law Office of E.C. Lewis and Jeffrey Schell of Rocky Mountain Patent.

Find a Track that Meets Your Colorado Business Needs

  • Designer
    The designer track focuses on the critical elements of design – from fashion to architecture to breakout digital design and artwork. Come learn from designers responsible for some of the best projects in Colorado.
  • Developer
    Learn new technologies, refine your skills, or just check out something completely different in this track.
  • Founder
    Whether you are just thinking about starting a business or are a seasoned entrepreneur, the founder track will provide you with the skills and knowledge you need to found a company.
  • Growth
    Growing a startup depends on numerous variables, including digital marketing, inbound and outbound sales, and customer experience. These skills will be covered throughout Denver Startup Week.
  • Maker
    These sessions encompass every type of physical product from outdoor recreation, distilling or brewing, and crafting to connected devices, open-source hardware, and 3D printing among many others.
  • Product
    In this track, you will learn how to improve your product management, development, and marketing skills.

Small Business Tips by Topic

Clusters highlight unique sessions related to the same topic area or industry vertical. Here are the clusters available this year:

  • Social Impact
    A company’s impact is not just measured by profit, but it is also measured by the lasting effects it has on the people and communities around them. Learn how you can start to build social good into your company.
  • IoT
    The Internet of Things (IoT) is transforming the way we interact with the world. From smart devices to integrated homes to intelligent vehicles, check out the latest technologies and trends
  • HealthTech
    Explore the significant transformations coming and already being implemented in the healthcare industry from both technologists and healthcare professionals.
  • Diversity and Inclusion
    Building an inclusive organization and culture is a critical part of any early-stage company, particularly in a world of increasingly global and diverse customer bases. Hear firsthand the experiences of those on the front lines enabling diversity in the startup realm.
  • Canabis
    At the forefront of entrepreneurship, technology, and the emerging cannabis industry, Colorado is leading the way for the intersection of technology and cannabis. See how these two seemingly different fields interoperate.
  • Business Basics
    Covering a range of fundamental topics required to run a successful company – accounting, finance, operations, marketing, accessing capital –
    come learn the ins and outs of running your company from the people in the community who have done it most sucessfully.

Youth Business Expos and Field Trips

For the first time, Denver Startup Week is providing exciting opportunities for Denver’s young entrepreneurs.

  • YouthBiz Marketplace and Expo
  • Youth Early Access

Basecamp – Complimentary Happy Hours and Coffee!

Say no more! Basecamp, located in downtown Denver in The Commons on Champa, offers opportunities to speak with leading panelists and speakers, share your own startup plans with seasoned pros, and kick back and socialize with free food and beverages.

If you need help with your startup, contact me, Elizabeth Lewis, at the Law Office of E.C. Lewis, P.C., home of your Denver Business Attorney. Phone: 720-258-6647. Email: elizabeth.lewis@eclewis.com

Contact Us Today

Law Office of E.C. Lewis, P.C.
Your Denver Business Attorney
501 S. Cherry St., Suite 1100
Denver, CO 80264
720-258-6647
Elizabeth.Lewis@eclewis.com

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