Several months ago, your Denver small business attorney did a Continuing Legal Education class on online marketing for attorneys. During this presentation and in the slides, I mentioned that Colorado had not issued any opinions on online marketing for attorneys. On March 20, 2010, that changed.
In Formal Opinion 122, the CBA Ethics Committee issued an opinion on Internet-Based Lawyer Marketing Programs. In the opinion, the Committee stated that some, but not all, Internet marketing programs are allowed under CRPC 7.2. Programs that are generally allowed include online directories, some programs that work on a fixed fee, and those that provide information about attorneys based on location or practice area only. Programs that are not allowed include those that do not inform users that attorneys pay fees to be referred to the client specifically, those that have attorneys pay a higher rate to be a “recommended” attorney, and those that attorneys pay by the client.
If you have any questions about online marketing for your small business, please feel free to contact me, your Denver small business lawyer.